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Small business owners need this for: 1) Visitor data 2) Retention 3) Visitor recordings 4) A/B testing - With Hotjar and Mutiny ... We've been using GA4 since it launched in 2020, and the path exploration report has become one of our favorite features.

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The 80/20 of analytics for early stage startups
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The 80/20 of analytics for early stage startups

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Last Updated: May 23, 2026

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