Hey there fellow marketers, today we’re talking about SWOT analysis—but not the boring kind where you just list strengths, weaknesses, opportunities, and threats and call it a day. In this video, I’ll show you how to actually use a SWOT analysis the right way. That means turning your strengths into competitive advantages, fixing (or minimizing)...

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Hey there fellow marketers, today we’re talking about SWOT analysis—but not the boring kind where you just list strengths, weaknesses, opportunities, and threats and call it a day. In this video, I’ll show you how to actually use a SWOT analysis the right way. That means turning your strengths into competitive advantages, fixing (or minimizing) your weaknesses, capitalizing on real opportunities, and protecting yourself from serious threats. Too many students and businesses treat SWOT like a checklist. But a real SWOT analysis should lead to strategy, decisions, and action. I’ll walk you through how to connect each part of your SWOT to actual marketing strategies you can implement right away. Whether you’re a student working on a project, an entrepreneur building a business, or a marketer trying to improve your strategy, this video will help you move beyond theory and actually make SWOT useful. What you’ll learn: How to turn strengths into strategic advantages What to do about your weaknesses (instead of just listing them) How to identify and act on real opportunities Ways to protect your business from threats How to connect SWOT to real marketing strategy If you’ve ever made a SWOT and thought, “Okay now what?”—this is the video for you. Filmed in Prague, The Czech Republic Copyright Mark Wolters 2019 Topic 2: Strategic Marketing YouTube Advice Playlist: Marketing Training Playlist: I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at or on our future site Follow us on : to Our Other YouTube Chanel "Wolters World Travel & Culture" Grab some of the gear we use to film our Professor Wolters videos. Grab one of Professor Wolters shirts or other merchandise at Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion. Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference. Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location. Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.

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SWOT Analysis Explained Correctly

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Hey there fellow marketers, today we’re talking about SWOT analysis—but not the boring kind where you just list strengths, weaknesses, opportunities, and threats and call it a day. In this video, I’ll show you how to actually use a SWOT analysis the right way. That means turning your strengths into competitive advantages, fixing (or minimizing) your weaknesses, capitalizing on real opportunities, and protecting yourself from serious threats. Too many students and businesses treat SWOT like a checklist. But a real SWOT analysis should lead to strategy, decisions, and action. I’ll walk you through how to connect each part of your SWOT to actual marketing strategies you can implement right away. Whether you’re a student working on a project, an entrepreneur building a business, or a marketer trying to improve your strategy, this video will help you move beyond theory and actually make SWOT useful. What you’ll learn: How to turn strengths into strategic advantages What to do about your weaknesses (instead of just listing them) How to identify and act on real opportunities Ways to protect your business from threats How to connect SWOT to real marketing strategy If you’ve ever made a SWOT and thought, “Okay now what?”—this is the video for you. Filmed in Prague, The Czech Republic Copyright Mark Wolters 2019 Topic 2: Strategic Marketing YouTube Advice Playlist: Marketing Training Playlist: I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at or on our future site Follow us on : to Our Other YouTube Chanel "Wolters World Travel & Culture" Grab some of the gear we use to film our Professor Wolters videos. Grab one of Professor Wolters shirts or other merchandise at Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion. Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference. Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location. Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.

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Last Updated: May 22, 2026

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